What Are AMS Fonts? Complete Guide to AMS Font System
IndiaFont Team
What Are AMS Fonts?
AMS (Akshar Mala System) fonts are a specialized font encoding system developed by IndiaFont for Indian language calligraphy. Unlike standard Unicode fonts, AMS fonts use a proprietary encoding that enables advanced typography features like letter variables, decorative ligatures, and professional calligraphy styling.
In simple terms: AMS fonts are professional calligraphy fonts for Hindi, Marathi, Gujarati, and English that offer multiple design variations for each letter - something regular fonts cannot do.
AMS Fonts vs Unicode Fonts - Key Differences
| Feature | AMS Fonts | Unicode Fonts |
|---|---|---|
| Letter Variations | 5-12 per character | None (1 fixed design) |
| Calligraphy Quality | Professional hand-lettered | Basic typography |
| Design Use | Ideal for creative work | Limited for design |
| Matra Variables | 50+ decorative options | Standard only |
| Alom-Wilom | Decorative extensions | Not available |
| Quick Calligraphy | One-click generation | Not available |
| Font Count | 342 specialized fonts | Thousands of basic fonts |
| Usage | Via IndiaFont software | System installation |
When to Use AMS Fonts
- Wedding cards and invitations
- Banners, posters, flex printing
- Logo and branding design
- Social media graphics
- Certificate and award design
- Festival greetings
- Book covers and titles
When Unicode Fonts Are Fine
- Website text content
- Documents (Word, PDF)
- Email and messaging
- General typing needs
How AMS Fonts Work
The AMS Font System
AMS fonts use a custom encoding system that allows:
1. Letter Variables
Each character in an AMS font can have 5-12 different design variations. For example, the letter "श" might have variations with different curves, flourishes, or decorative elements.
2. Matra Variables
The आ की मात्रा (aa ki matra) - the most used vowel mark in Hindi/Marathi - comes with 50+ artistic variations including decorative designs, meaningful symbols, and calligraphic swooshes.
3. Alom-Wilom Extensions
This unique feature adds decorative extensions to the start and end letters of words, creating beautiful calligraphy effects that look hand-written.
4. Quick Calligraphy
One-click feature that automatically applies different letter variations to create unique calligraphy designs instantly.
AMS Font Categories
AMS Hindi/Marathi Fonts (188 Fonts)
The same fonts work for both Hindi and Marathi as they use the Devanagari script:
AMS Prashant
calligraphy
AMS Shaurya
decorative
AMS Varanasi
calligraphy
AMS Rudra
calligraphy
AMS Abhimanyu
calligraphy
Categories:
- Calligraphy Fonts - Elegant hand-lettered styles for weddings and formal work
- Decorative Fonts - Artistic fonts for posters and creative projects
- Publication Fonts - Clean fonts for books and documents
Explore All Hindi/Marathi Fonts →
AMS Gujarati Fonts (48 Fonts)
AMS Darsh Gujarati
calligraphy
AMS Nilesh Gujarati
calligraphy
AMS Gajrup Gujarati
calligraphy
AMS Hemel Gujarati
calligraphy
Perfect for Gujarati wedding cards, Navratri designs, and regional branding.
AMS English Fonts (89 Fonts)
Stylish English fonts designed to complement Indian language text in bilingual designs.
How to Use AMS Fonts
Step-by-Step Process
Step 1: Download IndiaFont V6
Get the software from indiafont.com/download. Available for Windows and Mac.
Step 2: Install and Launch
Run the installer, open IndiaFont V6 and sign in with Google or your IndiaFont email. The Free plan includes 27 AMS fonts; Pro unlocks all 342.
Step 3: Type Your Text
Use the phonetic keyboard to type Hindi, Marathi, or Gujarati. Type English sounds to get Indian script:
- Type "namaste" → get "नमस्ते"
- Type "shubh vivah" → get "शुभ विवाह"
Step 4: Select AMS Font
Browse the font library and preview your text in different AMS fonts.
Step 5: Apply Letter Variables
Click on individual letters to see and apply variations. Each letter offers 5-12 design options.
Step 6: Use Quick Calligraphy
Click "Quick Calligraphy" to automatically apply random variations. Click repeatedly until you find the perfect design.
Step 7: Design and Export
Finish the design in IndiaFont V6's built-in editor, then save it as:
- PNG - Transparent background for layering
- JPG - Standard image format
- SVG - Scalable vector for any size
- PDF - Print-ready format
- EPS, DXF, TIFF, WebP - For print, laser/CNC and web
On the Free plan, export is JPG with a watermark (5 a day); Pro exports every format with no watermark.
Popular AMS Fonts
Most Downloaded AMS Fonts
1. AMS Prashant
The most popular AMS font, loved for elegant wedding card designs. Features smooth curves and traditional styling.
AMS Prashant
Hindi / Marathi Calligraphy Font
AMS Prashant features medium-weight flowing strokes with dramatic extended curling flourishes beneath, creating elegant artistic Hindi Marathi calligr
View Font Details →2. AMS Shaurya
Bold and powerful font for headlines, banners, and eye-catching designs.
AMS Shaurya
Hindi / Marathi Calligraphy Font
AMS Shaurya features bold thick strokes with a horizontal shirorekha line and subtle swooping flourish at the end, creating strong commanding Hindi Ma
View Font Details →3. AMS Varanasi
Traditional styling inspired by classical calligraphy. Perfect for religious and cultural content.
AMS Varanasi
Hindi / Marathi Calligraphy Font
AMS Varanasi is a 9/10 rated bold calligraphy font with majestic flowing strokes and powerful character. Perfect for "हिमालय" (Himalaya) travel conten
View Font Details →4. AMS Shriman
Versatile calligraphy font that works for both formal and creative applications.
AMS Shriman
Hindi / Marathi Calligraphy Font
AMS Shriman is a perfect 10/10 rated bold calligraphy font with confident flowing strokes and dramatic diagonal flourishes. Ideal for "सूर्योदय" (Sunr
View Font Details →Most popular Gujarati AMS font for wedding cards and professional designs.
AMS Darsh Gujarati
gujarati Calligraphy Font
Discover AMS Darsh Gujarati Calligraphy Font, a unique typeface crafted to give your designs an unmistakable and memorable presence. Perfect for brand
View Font Details →AMS Font Free Download
Free plan
IndiaFont V6 has a Free plan (₹0, no card, no time limit) that includes:
- 27 AMS calligraphy fonts
- Calligraphy AI, 10 a day
- JPG export with watermark, 5 a day
- Designs up to 800 × 600 px
- The Free items of the templates and art library
IndiaFont Pro (Full Access)
For complete access to all 342 AMS fonts:
- Every Hindi/Marathi, Gujarati and English AMS font
- All letter variations
- Every export format, no watermark
- Commercial license
- Pro Yearly ₹1,420 + GST a year, or Pro Lifetime ₹12,400 + GST once
Already an IndiaFont client? See your personal upgrade price at /my-offer.
Using AMS Fonts in Design Software
The IndiaFont Panel (CorelDRAW and Adobe)
With IndiaFont V6 you can make the whole design in the app itself, or use AMS fonts right inside your design program. The IndiaFont panel works in CorelDRAW 2018+ and Adobe Illustrator, Photoshop, InDesign, Premiere Pro and After Effects:
- In IndiaFont V6, go to My account › Plugins › Install
- Open the IndiaFont panel from your program's Window menu
- Type with AMS fonts, change letter shapes, or generate calligraphy — it lands in your document
- Keep IndiaFont V6 running in the background while you work
Export and Import
You can also export from IndiaFont V6 and import the file:
- Photoshop - PNG with transparent background, as a layer
- CorelDRAW / Illustrator - SVG, PDF or EPS vector, scales without quality loss
For Canva:
- Create text in IndiaFont
- Export as PNG
- Upload to Canva
- Add to your design
AMS Font Keyboard
IndiaFont includes a phonetic keyboard for typing in AMS fonts:
How It Works
Type English letters that sound like Hindi/Marathi/Gujarati:
- k = क
- kh = ख
- g = ग
- shubh = शुभ
- vivah = विवाह
Keyboard Layout PDF
Download the keyboard layout guide:
AMS Font Converter
Unicode to AMS Conversion
IndiaFont includes a built-in converter that automatically converts:
- Unicode text → AMS encoding
- Standard typing → Calligraphy styling
Simply type normally using any input method, and IndiaFont handles the conversion to apply beautiful AMS font styling.
Learn More About AMS Converter →
Why Choose AMS Fonts?
Professional Quality
AMS fonts are designed by expert Indian calligraphers with decades of experience. Each font is crafted for professional use.
Unique Designs
With letter variations, every piece of calligraphy you create is unique. No two designs look exactly the same.
Complete Character Support
Full support for all Hindi, Marathi, and Gujarati characters including complex conjuncts (संयुक्त अक्षर).
Easy to Use
Despite advanced features, IndiaFont is designed for ease of use. Create professional calligraphy in minutes.
Trusted by Professionals
Over 4 Lakh (400,000+) designers in India use IndiaFont for their professional work.
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Frequently Asked Questions
Q:
What does AMS stand for in AMS fonts?
AMS stands for "Akshar Mala System" - a specialized font encoding system developed by IndiaFont for Indian language calligraphy. It enables advanced typography features not possible with standard Unicode fonts.
Q:
Are AMS fonts free to download?
IndiaFont V6 has a Free plan with 27 AMS fonts (₹0, no card, no time limit). For the complete collection of 342 AMS fonts with all features, get IndiaFont Pro: Pro Yearly ₹1,420 + GST a year or Pro Lifetime ₹12,400 + GST once.
Q:
What is the difference between AMS and Unicode fonts?
Unicode fonts are standard fonts with one fixed design per character. AMS fonts offer 5-12 variations per character, decorative matra options, Alom-Wilom extensions, and Quick Calligraphy features for professional calligraphy creation.
Q:
Can I use AMS fonts in Photoshop?
Yes! The IndiaFont V6 panel works inside Photoshop (and CorelDRAW, Illustrator, InDesign, Premiere Pro, After Effects), so you can type with AMS fonts right in your document. You can also export from IndiaFont V6 as PNG or SVG and import it.
Q:
How many AMS fonts are available?
IndiaFont offers 342 AMS fonts for Hindi/Marathi, Gujarati, and English across calligraphy, decorative, and publication categories.
Q:
Where can I download AMS Marathi fonts?
Download AMS Marathi fonts through IndiaFont software. Visit indiafont.com/download to start on the Free plan, or get IndiaFont Pro for full access to every Marathi font.
Q:
Do AMS fonts work on Mac?
Yes! IndiaFont V6 is available for Windows 10/11 and macOS 13 Ventura or newer (Apple chip or Intel). All 342 AMS fonts work on both platforms.
Q:
Can I use AMS fonts for commercial projects?
Yes, IndiaFont Pro includes a commercial license. Use AMS fonts for client work, wedding cards, business branding, and any commercial design projects.
Get Started with AMS Fonts
Ready to create professional calligraphy with AMS fonts? IndiaFont provides:
- 342 AMS Fonts - Hindi, Marathi, Gujarati, English
- Letter Variations - 5-12 options per character
- 50+ Matra Variables - Decorative options
- Quick Calligraphy - One-click design generation
- Full design editor + export - JPG, PNG, SVG, PDF and more
- CorelDRAW and Adobe plugins - The IndiaFont panel inside your program
- Free plan - ₹0, no card, no time limit
Related Resources
Download IndiaFont V6 Free
IndiaFont + a full design tool in one app, and it also works inside CorelDRAW and Adobe. 342 AMS calligraphy fonts for Hindi, Marathi, Gujarati & English, Calligraphy AI, templates and text art.
- Free plan: ₹0, no card, no time limit
- 342 AMS fonts, Calligraphy AI, templates & text art
- Plugins for CorelDRAW, Illustrator, Photoshop & more
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